So this is 2012, have you set any goals for your website? If not, why not make it your goal to clean up your site and build traffic for your site?

Since I started blogging and building sites, I made it a goal that at the start of every year I would clean up my sites and work on building more traffic for them. After several years of working on different sites I finally came up with a process that works for me.

Have you heard of Google's Authorship program yet? Whether you've heard of it or not, you've likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they're using Rel=Author correctly and Google has accepted them to participate.

We all know that high-quality inbound links are an essential ingredient in an SEO campaign.  We also all know that it can be extremely time consuming, and sometimes frustrating, looking around the web for sites to approach for links.  I’m going to show you one technique for quickly putting together a list of sites that… Related posts:...

Autor: Erin Everhart

Source: Search Engine Land

If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs. When was the last time you searched and got only the traditional 10 organic listings? SERPs are being inundated with images, videos, rich snippets and above all, local listings, and these are exactly where consumers are navigating to.

Autor: John E Lincoln

Source: Search Engine Land

Online reputation management is an important sector of the Internet marketing industry. At SEO Inc. we have been doing online reputation management since the service was invented, so we have really seen it all.

Perhaps one of the most important values to have in order to be successful in this field is good study habits. Given the nature of SEO, social media and online reputation management changes everyday, so it’s vital to stay on top of current day-to-day trends. One of the most recent factors, at least in the aspect of the Google search space, is Google+ Business Pages.

Autor: Benny Blum

Source: Search Engine Land

Cross-channel revenue attribution – arguably the most widely agreed upon concept in the analytics space – is ironically the source of the search marketer’s dilemma.

The dilemma is simple conceptually but digging into it brings up some fundamental flaws in conversion modeling and highlights the underlying catch-22 that marketers face. It all starts with a simple question: Should you optimize a specific marketing channel based off analytics data or proprietary channel data?

Autor: Tom Schmitz

Source: Search Engine Land

Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in 2011 good search engine optimization is less about trickery and more about engaging content and audience development than ever before.